Included in this blog is my submission for the following award:
Innovators of the Year Award: These individuals will be chosen from across Journal Register Company’s newsrooms and recognized for their work in the Digital First process and for their focus on audience. Nominees should include individuals who developed new models for content distribution; created new opportunities for user-generated content; and developed collaborative opportunities with staff, readers and peers.
Saturday, February 19, 2011
Shortening URLs and tracking traffic
In August, I signed up for a bit.ly account to shorten URLs on News-Herald.com that I was linking to through my Twitter account. The links I have shortened and the number of clicks they have gotten can be viewed on my public timeline. Checking back to the bit.ly+ of my links has showed me what gets the most clicks, which has helped me adjust the brief text in my Twitter and Facebook posts to boost traffic to my links.
I have been creating customized links (and sharing them with others in the newsroom) for web pages we would be referring to frequently or in print (where URLs can look confusing or jumbled) so users would immediately know what I was linking to and more easily remember the URL later: